Last Updated: August 31, 2025
With over 2.7 billion active users, YouTube remains the world’s most powerful video platform in 2025. This year’s ranking of the most subscribed YouTubers reveals not just who’s popular, but also which content styles, niches, and countries are driving global trends.
In this article, we’ll dive into the Top 10 most subscribed YouTubers in 2025 with in‑depth profiles, cover the rest of the Top 20, highlight the fastest growing creators, and explain why micro influencers may be the smarter choice for small businesses. If you’re planning campaigns, check our complete guide to working with social media influencers.
1. MrBeast (426M – United States)
Jimmy Donaldson, better known as MrBeast, has redefined YouTube stardom. His content is built on jaw‑dropping challenges, massive giveaways, and philanthropic projects. Each upload feels like an event — whether he’s giving away private islands, recreating Squid Game with real contestants, or planting 20 million trees through the #TeamTrees campaign.
In 2025, MrBeast has grown into a global media empire. Beyond YouTube, he’s launched businesses like Feastables (snack brand) and MrBeast Burger, while simultaneously running large‑scale charity initiatives. His strategy of reinvesting nearly all revenue back into bigger productions has made him the most subscribed YouTuber in history with over 426 million subscribers.
What sets MrBeast apart is his ability to blend viral spectacle with authenticity. Fans feel they are part of something larger, and that loyalty fuels his dominance.
2. Vlad and Niki (144M – Russia)
Brothers Vlad and Niki have built one of the biggest children’s entertainment channels in the world. Their videos feature toy adventures, colorful play‑acting, and imaginative skits that resonate with young viewers everywhere.
Parents appreciate the safe, family‑friendly content, while kids can’t get enough of the energy and bright visuals. With 144 million subscribers, they’ve also expanded into apps, toys, and global merchandise — proving how children’s YouTube channels often evolve into full‑scale entertainment brands.
Their rise underscores a key trend: kids’ content is among the most powerful niches on YouTube, with rewatch value driving astronomical subscriber numbers.
3. Kids Diana Show (136M – Ukraine)
Diana is another global superstar of children’s YouTube. Her channel, Kids Diana Show, features toy reviews, family adventures, and role‑play stories. The production is simple yet captivating: bright colors, cheerful music, and short stories that appeal to preschool audiences.
By 2025, with 136 million subscribers, Diana’s brand has grown beyond YouTube. She now has licensing deals, merchandise, and partnerships across multiple continents. The channel demonstrates how child creators can become global media franchises, reaching audiences that cut across languages and cultures.
4. Stokes Twins (130M – United States)
Alan and Alex Stokes, known as the Stokes Twins, are leading figures in entertainment YouTube. Their blend of pranks, lifestyle videos, and challenge content has connected strongly with Gen Z.
What makes them successful is the combination of relatability and virality. Their humor, upbeat energy, and collaborative content with other influencers keep them consistently in trending feeds. At 130 million subscribers, the twins have become one of the most recognizable duos on YouTube.
In 2025, they’re also expanding into business ventures and cross‑platform content, further cementing their role as entertainers, not just pranksters.
5. Like Nastya (130M – Russia)
Anastasia Radzinskaya, or Like Nastya, began uploading playful videos as a toddler. Fast forward to 2025, and she’s one of the biggest child YouTubers ever, with 130 million subscribers.
Her channel focuses on family adventures, playtime stories, and learning moments designed for children under 10. The magic lies in its universal appeal: even without language, the visuals and storytelling are easy to understand.
Nastya has expanded into apps, merchandise, and brand partnerships, making her one of the most influential child creators in the world. Her success highlights how early‑stage creators can evolve into household names when parents trust the content.
6. 김프로KIMPRO (118M – South Korea)
South Korea’s breakout star 김프로KIMPRO exploded in popularity thanks to his comedic sketches, parody shorts, and relatable vlogs. He’s one of the clearest examples of how YouTube Shorts and long‑form video can work hand in hand to skyrocket growth.
KIMPRO appeals not just to Korean audiences but to global fans seeking lighthearted, easy‑to‑consume comedy. His subscriber count surged to 118M in just a few years, making him one of the fastest growing creators of the decade.
In 2025, KIMPRO represents the rise of Asian creators with worldwide reach, challenging the dominance of U.S. and Western influencers.
7. PewDiePie (115M – Sweden)
Felix Kjellberg, aka PewDiePie, was once the most subscribed channel on YouTube. While he no longer holds that crown, his influence is unmatched.
Originally famous for gaming commentary and Let’s Plays, PewDiePie has evolved into lifestyle content, reaction videos, and personal vlogs. He may upload less frequently now, but his loyal community of 115M subscribers continues to support him.
PewDiePie’s legacy lies in proving that an individual creator — not a corporation — could dominate global media. Even in 2025, he remains an iconic figure and a symbol of YouTube’s creator‑driven culture.
8. Ryan’s World (100M – United States)
Ryan Kaji became famous as the child who reviewed toys. His channel, now called Ryan’s World, has grown into an empire of science experiments, challenges, and family‑friendly entertainment.
Ryan’s World is more than a channel; it’s a brand. With TV shows, toys in Walmart and Target, and global licensing deals, Ryan has transcended YouTube. At 100M subscribers, he’s proof that kid‑driven content can build billion‑dollar businesses.
In 2025, Ryan’s World continues to dominate, showing the lasting appeal of family‑oriented creators.
9. MrBeast Gaming (100M – United States)
A spin‑off of the main MrBeast channel, MrBeast Gaming focuses on competitive gaming, mostly Minecraft and other large‑scale challenges.
What makes this channel unique is the way Jimmy applies his signature big‑budget style to gaming. Instead of simple playthroughs, he creates elaborate contests with large prizes, turning every video into a spectacle.
By 2025, the channel has hit 100M subscribers, showing how powerful niche expansion can be. MrBeast isn’t just dominating entertainment; he’s built a multi‑channel ecosystem that covers gaming, philanthropy, and kids’ content.
10. 5-Minute Crafts (85M – Cyprus)
5-Minute Crafts is the ultimate DIY hack channel. Known for quirky life tips, experiments, and household hacks, the channel thrives on curiosity. Some hacks are practical, others bizarre, but all are optimized for shareability and repeat viewing.
With 85M subscribers in 2025, 5-Minute Crafts remains one of YouTube’s most successful non‑personality brands. Its dominance proves the demand for snackable, evergreen content that can appeal to audiences of all ages.
Other Big Names (11–20)
- Pinkfong (75M, South Korea) – Creators of the viral Baby Shark, still a global leader in children’s songs.
- Canal KondZilla (70M, Brazil) – Latin America’s largest music channel, specializing in funk and urban music videos.
- ChuChu TV (70M, India) – Nursery rhymes and educational videos for kids, dominating India’s children’s content space.
- Whindersson Nunes (~68M, Brazil) – One of Brazil’s most beloved comedians and vloggers.
- Felipe Neto (~66M, Brazil) – Entertainment and commentary, influential across Portuguese‑speaking audiences.
- Fernanfloo (~65M, El Salvador) – Gaming + comedy mix that resonates across Latin America.
- ElRubiusOMG (~64M, Spain) – A Spanish YouTube legend, especially known for gaming and livestream crossovers.
- Luisito Comunica (~63M, Mexico) – Travel and lifestyle vlogger with global reach.
- Markiplier (~62M, United States) – A gaming giant and charity livestream leader with a loyal fanbase.
- Nastya Artem Mia (~60M, Russia) – Another kids’ channel proving the unstoppable power of children’s content.
Fastest Growing Creators
- 김프로KIMPRO (South Korea) – One of the fastest growth stories on YouTube, fueled by Shorts + comedy skits.
- ElRubiusOMG & Fernanfloo – Veterans experiencing renewed growth thanks to Twitch crossovers and loyal fanbases.
- Latin American creators – Huge growth potential as Spanish‑ and Portuguese‑speaking audiences expand online.
Why Micro Influencers Matter
Working with these top 20 creators is a dream for many brands — but it’s also unrealistic. Partnering with MrBeast or Vlad and Niki can cost hundreds of thousands per video.
For small and medium businesses, the solution lies with micro influencers (10K–100K subscribers). They:
- Deliver higher engagement rates
- Are more affordable
- Build stronger trust within niche communities
Micro influencers may not have 100M subs, but they can deliver real conversions for small businesses — without breaking the budget.
Final Takeaway
The most subscribed YouTubers in 2025 reflect the diversity of the platform: from billion‑dollar empires like MrBeast to family‑friendly channels like Kids Diana and global comedians like Whindersson Nunes.
For fans, they represent the pinnacle of online entertainment. For brands, they highlight the power of creators to shape culture worldwide. But the real opportunity for businesses lies not in chasing these giants, but in building long‑term partnerships with micro creators — the rising stars who deliver authenticity, affordability, and impact.
FAQ
Who is the most subscribed YouTuber in 2025?
MrBeast, with over 426 million subscribers.
Why are kids’ channels so popular on YouTube?
Because children rewatch videos multiple times and parents trust safe, family‑friendly content.
Is PewDiePie still popular in 2025?
Yes — with 115M subscribers, he remains one of the most influential creators thanks to his legacy and community.
Which countries dominate YouTube in 2025?
The United States, Russia, Ukraine, Brazil, and South Korea.
Why should brands work with micro influencers?
They’re more affordable, have higher engagement rates, and build stronger connections with niche audiences compared to mega‑creators.