Guides

Actionable, research-backed guides for local and small-business influencer marketing.

Local Influencer Marketing: Complete Guide 2025

A practical, research-backed playbook to drive foot traffic, bookings, and sales with neighborhood creators — including discovery steps, platform tactics, measurement, and templates.

Social Media Influencers: Complete Guide 2025

Beginner‑friendly, small‑business‑focused guide to social media influencers and influencer marketing with real examples, budgets, platforms, and ROI.