Blog
Thoughts on YouTube influencer strategy and small-business growth.
How to Find Gaming YouTubers to Sponsor (By Sub-Niche & Budget)
How to find gaming YouTubers worth sponsoring: the sub-niches that actually exist, what each channel size costs, and why gaming is cheaper per view than you think.
How to Get Your First YouTube Sponsorship (At Any Size)
How to get your first YouTube sponsorship: what size you really need, which brands sponsor small channels, what to charge, and the pitch that gets a reply.
How to Negotiate With YouTubers (Without Lowballing)
How to negotiate with YouTubers without lowballing: what to anchor on, the range a channel their size commands, and what to trade instead of price.
How to Track ROI From a YouTube Sponsorship
How to track ROI from a YouTube sponsorship: UTMs, promo codes and pinned links, why attribution leaks on YouTube, and how to measure the long tail properly.
How Many YouTube Channels Have Over 100 Million Subscribers?
How many YouTube channels have over 100 million subscribers, who they are, and how the numbers thin out at 50M, 20M and 10M, with the full list and the niches behind it.
YouTube Influencer Contract: What to Include (+ Free Template)
A YouTube influencer contract needs clauses an Instagram template misses. The six that matter, what usage rights should cost, and a free copy-paste template.
YouTube Influencer Marketing KPIs: What to Measure After Launch
The YouTube influencer marketing KPIs worth tracking once a video is live, what counts as a normal result by channel size and niche, and which metrics to ignore.
How to Choose a YouTube Influencer Tool (Search vs Marketplace)
Choosing between YouTube influencer marketing tools: how search platforms, marketplaces and all-in-one suites differ, what each costs, and which fits your budget.
How to Write a YouTube Sponsorship Brief (With Real Targets)
A YouTube sponsorship brief works when it sets real numbers. What to ask for, what view and engagement targets are realistic by niche, and a template to copy.
YouTube Whitelisting: Running Creator Videos as Paid Ads
YouTube whitelisting explained: what paid amplification of a creator video costs, how usage rights are priced by duration, and when boosting beats a second sponsorship.
Brands That Sponsor YouTubers: Who Pays, in Every Niche
Which brands that sponsor YouTubers are most active in your niche, how deep their partnerships run, and what a comparable deal costs, from first-party data.
How Much Do Sponsors Pay YouTubers? Real Rates by Channel Size
How much do sponsors pay YouTubers in 2026? Real per-video rates from 1k to 10M+ subscribers, the true pay-per-1,000-views number, and why pay doesn't track subs.
How to Find Nano Influencers on YouTube (and What They Cost)
How to find nano influencers on YouTube: real 1k–100k engagement and price data, why the nano engagement myth is wrong, and the filters that build a shortlist.
YouTube Affiliate vs Sponsorship: Which Pays a Creator More?
YouTube affiliate vs sponsorship, with the math: why flat fees beat commission in all 22 niches, the break-even conversion rate, and when affiliate actually wins.
YouTube Integration vs Dedicated Video: What Each Format Costs
YouTube integration vs dedicated video cost, priced: format and placement multipliers, the usage-rights curve, bundle discounts and hybrid deals, across niches.
YouTube Sponsorship Rate Card: How to Set Your Rate
Build a YouTube sponsorship rate card that holds up: the right formula, real starting numbers for your channel size, and every line item worth charging for.
How to Reach Out to YouTubers: Cold Email That Gets Replies (Templates)
How to reach out to YouTubers over cold email, why YouTube is email-first, a generic-vs-personalized teardown, 3 copy-paste templates, and a fair opening offer.
How to Vet a YouTube Creator: 7 Metrics That Predict Campaign ROI
How to vet YouTube influencers before you pay: 7 metrics that predict campaign ROI, with real per-niche benchmarks for views-to-subs ratio and engagement.
YouTube Engagement Rate: What's Good in 2026 (Benchmarks by Niche & Tier)
A real YouTube engagement rate benchmark for 2026: median rates by subscriber tier and niche, the right formula (likes + comments ÷ views), and a free calculator.
YouTube Sponsorship Rates by Niche (2026): What Creators Really Charge
Real 2026 YouTube sponsorship rates by niche: CPM and per-video pricing for Finance, Tech, Gaming, Beauty, Comedy and more, built from top US creator data.
Most Listened Influencer Marketing Podcast Episodes (2024–2025)
Explore 5 most‑listened creator marketing episodes (2024–2025) with practical takeaways for brands, creators, and agencies.
Nano Influencers: The Secret Weapon That Outperforms Big Names
What is a nano influencer (1K–10K), how to find nano influencers, nano vs micro, and a 5-step nano influencer marketing playbook with real examples.
Creator Partnerships in 2026: What YouTube's New Tools Really Mean
YouTube's Jan 2026 creator partnerships update: dynamic slots, Shorts brand links, AI tagging, and Google Ads Hub—what it means for brands.
Short Form Video Strategy for Brands in 2026: YouTube Shorts Ads vs Creator Collaborations
Win with short‑form video in 2026. Compare YouTube Shorts ads vs creators, see UGC ad plays, and learn how to measure ROI.
Most Subscribed YouTubers in 2026: Top 20 Creators You Need to Know
Full 2026 ranking of the most subscribed YouTubers worldwide — who they are, why they’re popular, and what it means for brands.