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CPM Calculator – Cost Per 1,000 Impressions
Plan creator and paid social budgets faster. Enter cost and impressions to get CPM, or change CPM to back‑solve total reach.
What is CPM?
CPM (Cost per Mille) is the price you pay for one thousand ad impressions. Marketers use it to compare reach efficiency across creators and channels.
Why it matters in creator marketing
- Forecast reach before spending a dollar
- Benchmark creator quotes against market norms
- Right-size budgets for launches and promos
- Communicate performance to non-technical stakeholders
Frequently asked questions
What does CPM mean?
Cost per 1,000 impressions. If you spend $5,000 and get 100,000 impressions, your CPM is $50.
What is a good CPM for YouTube creators?
Depends on niche and format. For long‑form integrations, $8–$25 CPM is common; highly targeted B2B audiences can be higher.
How do I improve CPM efficiency?
Target engaged micro‑influencers, use clear offers, and repurpose winning creatives across ads to extend reach.
Need more than a CPM?
Influesque helps you find creators who actually move product. Track competitors, benchmark fair rates, and plan profitable partnerships from one place.