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YouTube Sponsorship Calculator

How much do sponsors pay YouTubers? Use this YouTube sponsorship calculator to estimate a fair price based on views, format, placement and usage rights. Designed for brands planning creator campaigns and creators pricing deals.

Read our guide to YouTube sponsorshipsMore free tools
How to set CPM?Use niche presets or switch to custom CPM if you already have a benchmark.
FormatDedicated costs more. Short integrations cost less.
PlacementPre-roll is most valuable, end-roll is least.
Recommended fee — Based on your average views and an adjusted CPM.
$3,500
Based on 100,000 average views and an adjusted CPM of $35.00

Examples you can follow

Protein shake partnership with a fitness creator

Example 1 — Protein shake DTC brand

Goal: reach fitness audiences with a credible creator recommendation.

  1. Check the creator’s channel: open Videos → recent uploads and take a quick median of the last ~10 videos. Enter that in Average views (e.g., 80,000).
  2. In CPM, choose “Use industry presets” and select Health & Fitness. The calculator will fill a fair CPM for this niche. If your niche isn’t listed or you already have a benchmark from past quotes, switch to “I’ll enter my own CPM” and type it in.
  3. Choose Format: “Standard 60–70s” usually fits product demos and quick taste tests. Use “Dedicated” for deep education or before/after stories.
  4. Pick Placement: “Mid‑roll (early)” is a safe default; choose “Pre‑roll” if you need the message in the first 2 minutes.
  5. If the brand plans to reuse the ad on their socials or in paid campaigns, set Usage rights to 3–6 months for a transparent add‑on.
  6. For multi‑week pushes, increase “Bundle size” to 2–4 videos. The tool applies a small efficiency discount automatically.

The recommended fee is the single‑video total; the card will also show the usage add‑on and, if enabled, clear hybrid terms.

Innovative laptop stand launch partnership

Example 2 — Innovative laptop stand (launch campaign)

Goal: explain a new product and drive early orders during launch.

  1. Look up the creator’s recent views and enter the median in Average views (e.g., 120,000).
  2. Set CPM to the Technology & Programming preset. The calculator applies an appropriate CPM automatically; switch to custom CPM if you have hard quotes.
  3. Choose Format: “Dedicated” if you need a full product story or multiple scenes; otherwise “Standard 60–70s”. Add 30–60 extra seconds if you know the script will be longer.
  4. Pick Placement: “Pre‑roll / First 2 min” for maximum attention at launch.
  5. If timelines are tight, toggle “Rush (<7 days)”. For multi‑creator launches, set “Bundle size” to match the number of videos you’re booking with this creator.
  6. Turn on Hybrid to align incentives: the base covers the expected views; you pay a small bonus per 1,000 views above the threshold (the tool sets threshold and cap automatically). Use Bonus CPM % to control aggressiveness.

Use the copy summary to share the estimate with stakeholders. It lists the key facts in one clean block for email or briefs.

How to use this YouTube sponsorship calculator

This tool estimates a fair creator fee using industry CPMs and a few simple choices about your video. Start by entering your average views. Pick the video format and placement. Turn on “Hybrid” if you want a performance bonus on top of a guaranteed base.

  • Average views: Use the average of your last ~10 uploads for a realistic baseline.
  • CPM: Choose “industry presets” for your niche or enter your own CPM if you already have a benchmark.
  • Format & placement: Dedicated videos and pre‑rolls usually command higher rates than short integrations and end‑rolls.
  • Usage rights: If a brand wants to reuse your ad for months, add usage months to include a transparent add‑on.
  • Hybrid deals: Base covers expected views. You earn a small bonus per 1,000 views above a threshold, up to a cap.

The final number is a recommendation, not a rule. Creators with strong fit, proven conversions, or unique audiences can charge more. Brands with tighter timelines or complex integrations may pay a premium. Use the Copy summary button to share a clean breakdown in emails or briefs.

Quick glossary

  • Average views: Use the creator’s recent uploads (median of ~10) for a reliable baseline.
  • CPM: Price per 1,000 views. Pick your niche preset and we’ll fill a fair CPM; or switch to custom if you already have a benchmark.
  • Format: 30s mention, Standard 60–70s, Semi‑dedicated, Dedicated, or Short UGC for brand socials. Dedicated/story‑driven videos cost more.
  • Placement: Pre‑roll/first 2 min gets maximum attention; mid‑roll (early) is our default; end‑roll is least valuable.
  • Extra seconds: Add time to the talking segment. Pricing adds ~10% per 30s block (compounding).
  • Rush timelines: <7 days increases workload; enable only when necessary.
  • Bundle size: Number of videos with this creator. Additional videos get a small efficiency discount.
  • Usage rights: If the brand reuses the ad on their channels or ads, add months here for a transparent add‑on.
  • Tier‑1 share & Engagement: Higher US/CA/UK/EU share and stronger engagement can nudge value up; very low levels can nudge down.
  • Hybrid: Base fee covers expected views; you pay a small bonus per 1,000 above the threshold (cap applies).
Tip: If you negotiate bundles, the effective rate per video may go down slightly—normal for longer‑term partnerships.

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