Top 100 Beauty & Fashion YouTube Channels in United States

Find the best Beauty & Fashion YouTube channels in United States. Our top 100 list, ranked by subscribers. Compare sponsorship rates and discover creators for your next campaign.

Last updated: April 2026.

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1
James Charles

@jamescharles

United StatesEnglish

Blend, but don't blend in. 🎨🤍

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Key metrics

23.9M

Subscribers

4.7B

Total views

6.8M

Avg. views / video

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2.87%

Engagement rate

692

Videos

Sponsorship & insights

56/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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2
5-Minute Crafts DIY

5-Minute Crafts DIY

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@5minutecraftsdiy

United StatesEnglish

Fun diy-projects, crafts, experience the joy of doing it yourself! OFFICIAL CHANNEL. Check out awesome 5-Minute Crafts DIY kits available in every Walmart store: bit.ly/walmart-5-minute-crafts-kits Order yours now! For brand partnership enquires: [email protected]

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Niches

Key metrics

20.1M

Subscribers

5.2B

Total views

689.6K

Avg. views / video

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1.27%

Engagement rate

7,581

Videos

Sponsorship & insights

64/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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United StatesEnglish

Welcome to Vogue's Global Video Channel, where the culture of fashion is defined.

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Key metrics

16.2M

Subscribers

6.2B

Total views

1.1M

Avg. views / video

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2.92%

Engagement rate

5,558

Videos

Sponsorship & insights

77/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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4
Doja Cat

@dojacat

United StatesEnglish

Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman to “crate digging” on YouTube and learning Logic and composition on a midi controller. Cooking up vibrantly, candy-coated beats, dropping bars doubled-up on double entendre, and singing with claws out, Amala unlocks a sweetly sexy world soundtracked by wild hip-hop, twisted pop, and smoked-out R&B. Asserting a feline-esque dominance and a style that can only be described as every color in a box of crayons, Doja Cat’s unapologetic charisma, charm, and confidence immediately take center stage. With co-signs from Chance The Rapper, Katy Perry, Chris Brown and J.Cole among others, 2018's hit “Mooo!” propelled Doja Cat forward and added many fans to her already feverishly loyal fan base.

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Key metrics

14M

Subscribers

10.9B

Total views

169.6M

Avg. views / video

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Engagement rate

64

Videos

Sponsorship & insights

48/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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5
Toys Make Me Smile

Toys Make Me Smile

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@toysmakemesmile

United StatesEnglish

Welcome to Toys Make Me Smile! We have lots of fun, like to be silly, and love toys! Make sure you subscribe and check out our vids! :)

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Key metrics

12.9M

Subscribers

6.5B

Total views

56.2M

Avg. views / video

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Engagement rate

116

Videos

Sponsorship & insights

39/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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6
blogilates

@blogilates

United StatesEnglish

Cassey Ho is a Designer and Creator whose mission is to inspire joy and solve problems through innovative product design. With over 20M followers and over 6B views, Cassey has nurtured a community who has watched her build her two brands from scratch. It all started with Blogilates, which began with one Pilates video posted to YouTube in 2009, that eventually turned into a worldwide fitness movement inspiring young women to gain confidence through her fun workouts. In 2016, Cassey launched POPFLEX, an active apparel brand, which highlights her creativity as a designer. Because every single product is developed with so much thoughtfulness, her designs have not only gone viral, they've been granted patents, and have even been seen on celebrities such as Taylor Swift, Lizzo and JVN! In 2025, Cassey launched her second apparel brand, Blogilates, designed exclusively for Target, featuring romantic activewear at affordable prices. Cassey Ho 300 Beardsley Lane Ste C101 Austin, TX 78746

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Key metrics

11M

Subscribers

5.4B

Total views

3.6M

Avg. views / video

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3.43%

Engagement rate

1,473

Videos

Sponsorship & insights

84/100

Channel health score

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44/100

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2 / 24

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45% / 55%

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7
Sydney Morgan

@sydneymorgan

United StatesEnglish

Randomness and Chaos✨ We have fun here💜 GYATT‼️🤠 For Biz📩 [email protected] Facebook: Sydney Morgan Instagram: sydney_morgan TikTok: Sydney_art

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Key metrics

9.9M

Subscribers

7.4B

Total views

3.2M

Avg. views / video

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1.90%

Engagement rate

2,288

Videos

Sponsorship & insights

71/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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8
Bretman Rock

@bretmanrock

United StatesEnglish

A channel for the baddest

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Key metrics

8.8M

Subscribers

634.8M

Total views

1.2M

Avg. views / video

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Engagement rate

536

Videos

Sponsorship & insights

76/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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9
Brad Mondo

@bradmondo

United StatesEnglish

Hi beautiful! Come learn about all things hair and watch me react to some epic hair dye fails! Business: [email protected]

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Key metrics

8.7M

Subscribers

2.3B

Total views

2M

Avg. views / video

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5.37%

Engagement rate

1,176

Videos

Sponsorship & insights

80/100

Channel health score

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47/100

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2 / 24

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45% / 55%

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10
grav3yardgirl

@grav3yardgirl

United StatesEnglish

GRAV3YARDGIRL PO BOX #2263 PEARLAND, TEXAS 77588 † JOSHUA 1:9 BUSINESS ONLY e-mail me at: [email protected]

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Key metrics

8.6M

Subscribers

1.9B

Total views

946.2K

Avg. views / video

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6.85%

Engagement rate

1,991

Videos

Sponsorship & insights

68/100

Channel health score

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64/100

Sponsorship health score

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2 / 24

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45% / 55%

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11
HopeScope

@hopescope

United StatesEnglish

Treasure Hunter, Professional Shopper, SUBSCRIBE! Welcome to my channel! Here we buy celebrity clothing, cheap returns mystery boxes, lost luggage, check out trending tiktok products, ruthlessly review popular brands, and tons of other exciting things! BUSINESS INQUIRIES ONLY: Email [email protected] or DM Tyler on LinkedIn https://www.linkedin.com/in/tyler-allen-hopescope/

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Niches

Key metrics

8.3M

Subscribers

2B

Total views

3.8M

Avg. views / video

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2.73%

Engagement rate

536

Videos

Sponsorship & insights

63/100

Channel health score

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88/100

Sponsorship health score

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2 / 24

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45% / 55%

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12
Denitslava Makeup

Denitslava Makeup

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@denitslavamakeup

United StatesEnglish

Hi everyone! My name is Denitsa and I love everything about beauty and makeup :) If you like my videos, SUBSCRIBE :) INSTAGRAM: https://www.instagram.com/denitslava/ FACEBOOK: https://www.facebook.com/Denitslava/ ♥ CONTACT ME ♥ E-mail: [email protected]

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Key metrics

8.3M

Subscribers

2.1B

Total views

4.1M

Avg. views / video

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4.00%

Engagement rate

510

Videos

Sponsorship & insights

61/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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United StatesEnglish

Mother of Makeup | Biohacking Enthusiast | Spiritual Aficionado xo’s ~ Tati 💋

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Niches

Key metrics

7.9M

Subscribers

1.6B

Total views

708.8K

Avg. views / video

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5.47%

Engagement rate

2,210

Videos

Sponsorship & insights

73/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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14
Teachingmensfashion

Teachingmensfashion

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@joseczuniga

United StatesEnglish

Buy the best supplements for men here: https://getsupplements.com/products/get-moringa-pure

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Key metrics

7.4M

Subscribers

1.2B

Total views

452.6K

Avg. views / video

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3.58%

Engagement rate

2,754

Videos

Sponsorship & insights

77/100

Channel health score

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57/100

Sponsorship health score

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2 / 24

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45% / 55%

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15
alpha m.

@alpham

United StatesEnglish

My Website http://alpham.com Send Product Review Requests & All Business Requests to: [email protected] All advertising inquiries can be directed to [email protected] alpha m. Image Consulting was launched back in 2006 by founder Aaron Marino. Aaron realized that there was a lack of resources and options for men to receive real world help and advice in regards to their image, style and grooming. Our goal is to help you look and feel the best that you can...every day of your life. Alpha M. strives to offer a positive and uplifting voice in a sea of negativity. http://www.iamalpham.com http://www.alphamapp.com/ http://www.aaronmarino.com http://www.peteandpedro.com http://www.MENfluential.com

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Key metrics

6.9M

Subscribers

1.5B

Total views

541.2K

Avg. views / video

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4.78%

Engagement rate

2,708

Videos

Sponsorship & insights

80/100

Channel health score

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78/100

Sponsorship health score

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2 / 24

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45% / 55%

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16
Affafy
United StatesEnglish

✨average✨ Business Contact: [email protected] You can follow me on TikTok (@imaffaf) and Instagram (@affaf).

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Niches

Key metrics

6.5M

Subscribers

1.3B

Total views

1.4M

Avg. views / video

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1.35%

Engagement rate

927

Videos

Sponsorship & insights

67/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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17
Carli Bybel

@carlibel55

United StatesEnglish

FOR ALL BUSINESS INQUIRIES PLEASE CONTACT Vanessa @ [email protected]

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Key metrics

6.1M

Subscribers

692.1M

Total views

930.3K

Avg. views / video

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8.44%

Engagement rate

744

Videos

Sponsorship & insights

33/100

Channel health score

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58/100

Sponsorship health score

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2 / 24

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45% / 55%

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18
MI MODA

@mimoda.

United StatesEnglish

Welcome to MiModa — your daily destination for bold, elegant and unforgettable fashion looks. ✨ From curvy dresses to streetwear outfits, our Shorts showcase confidence, beauty and personal style. 👉 Follow for new outfit inspiration every day 👇 Comment your favorite look from this Short #MiModa #fashion #style #shortdress #curvyfashion #streetstyle 🛍️ Shop the Looks You Love – Directly from YouTube! 🛍️ At MiModa, we don’t just show you fashion—we bring it to you! We’ve partnered exclusively with YouTube stores, featuring tagged products for secure shopping through our trusted retail partners. ✨ Stay Stylish. Stay Inspired. Stay MiModa. ✨ 📜 Copyright Disclaimer: Section 107 of the Copyright Act 1976 allows "fair use" for commentary, criticism, and educational purposes.

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Key metrics

5.8M

Subscribers

4.9B

Total views

553.1K

Avg. views / video

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2.14%

Engagement rate

8,806

Videos

Sponsorship & insights

75/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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19
Mindy McKnight

Mindy McKnight

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@cutegirlshairstyles

United StatesEnglish

HAIR | FAMILY | HOME | TRAVEL I started my channel 10+ years ago braiding my children's hair and have been creating content around hair, family, home, and travel ever since! As a wife and mom to 6 kids + 3 dogs, I've always got something going on. Whether it's 5-minute hairstyles, home renovations or trips around the world, we've got something for everyone! As seen on ABCNews' 20/20, TODAY, Katie, Good Morning America, and the Anderson Live daytime talk show. Cute Girls Hairstyles P.O. Box 1335 Allen, TX 75013

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Key metrics

5.7M

Subscribers

1.5B

Total views

1M

Avg. views / video

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1.30%

Engagement rate

1,480

Videos

Sponsorship & insights

71/100

Channel health score

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40/100

Sponsorship health score

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2 / 24

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45% / 55%

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20
Satisfying Shorts

Satisfying Shorts

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@satisfyingshorts.official

United StatesEnglish

💙 Welcome to ✨Satisfying Shorts✨ the channel of the best High End Cosmetic Repair videos: Repair cosmetics, fix broken makeup, resize mini and sample versions to large makeup boxes. On the channel you will see a variety type of cosmetics, such as lipstick, eyeshadow, foundation, powder, etc... All content is exclusively owned and created by YumUp CO.,LTD. 🔹 Subscribe full video channel here: https://youtube.com/playlist?list=PLOKd8QxuTJQaWHHqBBBhjXAQK2l0EvDvb&si=dHb5m_rQKHTuRsl8 🔹 Contact: [email protected] 💠 Hope you enjoy our videos and have relaxed times! If you like it, don't forget to give video a like, share, subscribe and support us make more content! 💕💕💕 For cooperation or advertising, please send us an email with a link to your profile and video you'd like to be featured: [email protected]

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Key metrics

5.6M

Subscribers

2.6B

Total views

875K

Avg. views / video

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1.70%

Engagement rate

2,920

Videos

Sponsorship & insights

71/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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21
RosyMcMichael

@rosymcmichael

United StatesSpanish

¡Hola chicos! Soy Rosy McMichael, beauty vlogger con mas de 15 años en YouTube. En mi canal podrás encontrar reseñas de maquillaje, novedades del mundo de la belleza, hauls, y colaboraciones con los maquilladores mas top de la industria. Videos nuevos todos los martes y viernes a las 3pm centro. Suscríbete y prende la campanita de notificaciones para que no te pierdas el contenido que les presento con mucho cariño. ♡ ¿Quieres seguirme en redes? Me puedes encontrar en IG/Facebook/TikTok/Twitter como @RosyMcMichael ♡ BUSINESS INQUIRES ONLY / NEGOCIOS Y CONTRATACIONES SOLAMENTE: [email protected]

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Key metrics

5.6M

Subscribers

1.3B

Total views

598.2K

Avg. views / video

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5.28%

Engagement rate

2,158

Videos

Sponsorship & insights

73/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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22
Christen Dominique

Christen Dominique

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@christendominique

United StatesEnglish

Beauty | Lifestyle | Founder of Dominique 🎙️ Host of Beyond the Makeup Podcast Empowering beauty inside and out, one conversation at a time 💄✨ 📅 New videos every week 📱 Let’s be friends! TIKTOK: ChristenDominique INSTAGRAM: ChristenDominique SNAPCHAT: Christensnaps FACEBOOK: Christen Dominique 📩 Business inquiries: [email protected]

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Key metrics

5.3M

Subscribers

606.9M

Total views

705.7K

Avg. views / video

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1.83%

Engagement rate

860

Videos

Sponsorship & insights

75/100

Channel health score

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64/100

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2 / 24

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45% / 55%

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23
Zack Movies

@zackfilm

United StatesEnglish

We post short movie reviews, recaps, and recommendations! We review the stories in our own unique interesting way to entertain our audiences. Our Production Process For single video takes 2 days (with 5 people in our TEAM) including: - Choosing interesting movie to explain suitable for our audience - Our writer will write the script from scratch, explaining the movie and add funny lines throughout the video. We carefully review the script to make sure it's original and interesting - Our narrator will narrate the script. It can take several takes to get the right tone for each line. - Our editor carefully select the right clips for the video to make sure everything lines up well. We even select the music to fit well with the mood of the story - At the end we review the video to make sure it's of the best quality

Contact email

Niches

Key metrics

5M

Subscribers

276.1M

Total views

497.5K

Avg. views / video

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13.88%

Engagement rate

555

Videos

Sponsorship & insights

94/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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24
Melissa Metrano

Melissa Metrano

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@melissametrano

United StatesEnglish

Welcome to my channel!!

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Key metrics

4.8M

Subscribers

5.3B

Total views

3.5M

Avg. views / video

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1.30%

Engagement rate

1,492

Videos

Sponsorship & insights

71/100

Channel health score

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0/100

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2 / 24

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45% / 55%

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25
Manny Mua

@mannymua733

United StatesEnglish

Hey guys! My name is Manny (MannyMua) and I am a BOY BEAUTY VLOGGER!!! Whatttt theres such a thing?! Yes there isss mamma yas there isss. I believe makeup is GenderLESS and has no rules! Im a very fun loving, outgoing, kind spirited person. This beauty channel is where I teach tutorials, create favorites videos, tags, shenanigans that go on in my life, etc. I hope you guys can join me in this crazy adventure that is Youtube and the beauty world. I am constantly learning and growing with you guys! Business Email: [email protected]

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Key metrics

4.8M

Subscribers

615.9M

Total views

742.9K

Avg. views / video

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5.23%

Engagement rate

829

Videos

Sponsorship & insights

72/100

Channel health score

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47/100

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2 / 24

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45% / 55%

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